Facebook is the largest social media platform in the world, with over 2.8 billion monthly active users as of 2021. With such a massive user base, it’s no surprise that Facebook has decided to enter the online dating scene with its own dating feature. Facebook Dating, which was launched in 2018, allows users to create a dating profile, match with others, and message them without leaving the app. However, one common question that arises is whether Facebook Dating is free or not. In this article, we’ll explore the features of Facebook Dating, its pricing, and whether it’s worth the cost. By the end of this article, you’ll have a clear idea of whether Facebook Dating is a free service or if you need to pay to use its premium features.
Facebook Dating Features

Facebook Dating offers both basic and premium features for its users. Here are some of the main features of Facebook Dating:
- Creating a profile: Users can create a separate dating profile on Facebook, which is different from their regular Facebook profile. They can add their interests, location, photos, and other personal details to their dating profile.
- Matching with others: Facebook Dating uses a matching algorithm to suggest potential matches based on users’ preferences, interests, and location. Users can like or comment on a suggested match’s profile to indicate their interest.
- Messaging: Once two users have mutually liked each other’s profiles, they can message each other within the app. However, users can only send text messages, and they cannot send photos or videos at this time.
Facebook Dating also offers some premium features that users can pay for to enhance their dating experience. Here are some of the premium features:
- Unlimited likes: Free users are limited to a certain number of likes per day, but premium users can like as many profiles as they want.
- Seeing who likes you: Premium users can see a list of people who have liked their profile, even if they haven’t liked those users back.
- Rewinding a left swipe: If a user accidentally swipes left (rejects) someone they meant to swipe right (like), they can rewind the swipe and correct their mistake.
Facebook Dating’s features are relatively basic compared to other dating apps, but the app’s integration with Facebook’s massive user base makes it easy to find potential matches who share similar interests and preferences.
Facebook Dating Pricing
Facebook Dating is free to use, but it also offers some premium features that users can pay for to enhance their dating experience. Here’s a breakdown of the pricing for Facebook Dating:
- Free Features: Users can create a dating profile, match with others, and message them without paying anything.
- Premium Features: Facebook Dating’s premium features are called “Facebook Dating Premium.” Users can purchase Facebook Dating Premium to access the following features:
- Unlimited likes: Premium users can like as many profiles as they want without any restrictions.
- Seeing who likes you: Premium users can see a list of people who have liked their profile, even if they haven’t liked those users back.
- Rewinding a left swipe: If a user accidentally swipes left (rejects) someone they meant to swipe right (like), they can rewind the swipe and correct their mistake.
- Payment Options: Facebook Dating Premium can be purchased using a credit card, PayPal, or other payment methods.
- Subscription Plans: Facebook Dating Premium offers two subscription plans: 1 month and 3 months. The 1-month plan costs $0.99, while the 3-month plan costs $2.97 ($0.99 per month).
It’s worth noting that Facebook Dating Premium is an optional upgrade and users can still use Facebook Dating’s basic features for free. However, if users want to enhance their experience with unlimited likes and other premium features, they will need to pay for Facebook Dating Premium.
Is Facebook Dating Worth the Cost?

Facebook Dating’s premium features are relatively basic compared to other dating apps, and the cost of the subscription is relatively low. However, whether Facebook Dating Premium is worth the cost depends on the individual user’s needs and preferences.
Here are some of the pros and cons of Facebook Dating Premium:
Pros:
- Unlimited likes: For users who want to be more active on the app and like as many profiles as they want, Facebook Dating Premium’s unlimited likes can be a valuable feature.
- Seeing who likes you: This feature can be useful for users who are more passive and want to see who’s interested in them before making the first move.
- Rewinding a left swipe: This feature can be helpful for users who make mistakes while swiping and want to undo their actions.
Cons:
- Basic features: Facebook Dating’s premium features are relatively basic compared to other dating apps, and some users may prefer more advanced features like video calls or the ability to send photos or videos.
- Limited user base: While Facebook has a massive user base, not all users may be interested in using Facebook Dating or may not be aware of its existence. This could limit the pool of potential matches for users.
- Privacy concerns: Some users may be hesitant to use Facebook Dating because of Facebook’s history of data privacy issues. While Facebook has implemented various privacy measures for Facebook Dating, some users may still have concerns about sharing their personal information on the app.
Ultimately, whether Facebook Dating Premium is worth the cost depends on the individual user’s preferences and priorities. Users who want a simple, easy-to-use dating app with a large user base may find Facebook Dating Premium to be a good value for its low cost. However, users who want more advanced features or have concerns about privacy may prefer to use other dating apps instead.
Conclusion
In conclusion, Facebook Dating is a free service that allows users to create a dating profile, match with others, and message them without paying anything. However, Facebook Dating also offers some premium features that users can pay for to enhance their experience, such as unlimited likes, seeing who likes you, and rewinding a left swipe. Facebook Dating Premium can be purchased for a low cost of $0.99 for a 1-month subscription or $2.97 for a 3-month subscription.
Whether Facebook Dating Premium is worth the cost depends on the individual user’s needs and preferences. While the premium features are relatively basic compared to other dating apps, the low cost and integration with Facebook’s massive user base make it a viable option for users who want a simple, easy-to-use dating app. However, users who want more advanced features or have concerns about privacy may prefer to use other dating apps instead.
Overall, Facebook Dating is a free service with optional premium features that users can pay for to enhance their experience. Whether it’s the right dating app for you depends on your individual needs and preferences, but now you have a clear understanding of its features and pricing.